OBA explains blood compatibility through a visual, interactive and ludic way: a "puzzle" designed to only allow compatible blood groups to fit among each other. It was designed to be manufactured through laser cutting, so the file can be accessible and easily replicated everywhere.
Make blood compatibility easy and dynamic to learn.
OBA is currently featured on the Process page.
OBA was designed to allow only the compatible blood groups to fit among each other in order to make people visualize this subject through a visual and playful approach. OBA allows on-demand production, customization and can be easily replicated at schools, FabLabs or houses around the world, eliminating import taxes, expenses with transport, among other factors.
Design through co-creation with educators of a traditional school, turning this learning experience, which is still based on memorization of charts, into something more dynamic.
Mixing up typography [ A, B, O, +, - ] and the concept of a puzzle - in which only the right pieces fit between each other - the main principle is: “if it fits, it’s compatible”. Sketches, paper models and 3d modelling were the main tools through this development stage.
The final design allows students to simulate real life situations with their own blood groups and have a more playful, motivating and visual method to learn about this subject. The is manufactured from a laser cutting file, which makes it accessible for everyone, everywhere.